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Entrepreneurial Solutions for Prosperity in BoP Markets:...

Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic TransformationTitoloEntrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation
AutoreKacou, Eric
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€ 22,98
(Prezzo € 24,98)
CategoriaBusiness & Economics: Strategic Planning
RilegaturaHardcover
Dati306 p.; ill.
Anno2010
EditorePearson Prentice Hall
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Descrizione
This book shows "Base of the Pyramid" (BoP) businesses how to grow rapidly, successfully, and profitably. Drawing on intense on-the-ground experience, Eric Kacou identifies models and approaches that work, by serving customers, owners, workers, "and" future generations. He concludes with integrated recommendations for launching a true "virtuous cycle" of prosperity.

Indice e argomenti trattati
Forewordxvii
Part I Foundations or Why Mindsets Matter
Prologue Transformation in BoP Markets: Learning from Rwanda
1
Chapter 1 Identifying the Problem---And the Solution
5
Pretoria, South Africa: Themba, CEO Who Can't Collect
5
Kibera, Nairobi, Kenya: Mariam, Microentrepreneur Who Must Choose between Feeding Her Children and Feeding Her Business
6
Santiago, Chile: Jaime, International Executive Who has to Please Everyone
7
Kingston, Jamaica: Lisa, Business Leader Whose Industry is Struggling
8
Abuja, Nigeria: Ijeoma, Government Leader Who Can't Help Feeling Like a Beggar
9
Washington, DC: Rob, Development Partner Can't Work Self Out of Job
10
The Core Problem: Caught in The Survival Trap
10
Getting at the Essence of The Survival Trap from a Stakeholder's Perspective
13
BoP Markets as the Biggest Untapped Business Opportunity
17
The Case of Africa: Islands of Opportunity in a Sea of Challenges
18
The Solution
20
Why Business Must Lead BoP Nations out of The Survival Trap
22
Building Partnerships That Transcend The Survival Trap
23
Practical Solutions for Escaping The Survival Trap
24
The Approach
25
Endnotes
26
Chapter 2 Rwanda's Metamorphosis
27
Travel Warning
27
False Alarm
28
A Fractal of BoP Markets
29
Rwanda's Operating Reality
31
Introducing SOAR
32
Many Battles, One Struggle
34
Vision 2020
35
Endnotes
36
Chapter 3 Why Mindsets Matter
37
The Battle for the Minds
37
Minister Diallo's Outburst
38
The Biggest Elephant in the Room
38
Defining Mindset
40
Characterizing Mental Models
42
Misconceptions about Mindset Change
45
Seven Opportunities to Escape The Survival Trap
47
The Essence-Principles-Practices Framework
52
Winning the Battle for the Minds
53
Vignette 1---Haiti: Reclaiming the Citadelle
54
Endnotes
58
Part II Solutions to Escape The Survival Trap
Chapter 4 A Framework to Escape The Survival Trap
59
Crisis Time
59
Free One-Way Ticket Survival
59
Action Framework, Mindsets, and Business Models
60
Strategic Approaches to Integrate Mindset Change to Business Models
62
Leveraging the DARE Strategic Approaches
65
The DARE Process
65
Stage 1 Audit Current Situation
66
Stage 2 Articulate DARE Strategy
67
Stage 3 Upgrade Business Model
68
Stage 4 Execute Quick Wins and Actions
69
Stage 5 Reflect and Redesign
70
Some Practical Considerations on the DARE Process
71
The DARE Process in Action
72
Reconciliation and Prosperity
73
Vignette 2---Made in Africa: Manu Chandaria and Comcraft Group
74
Endnotes
79
Chapter 5 Foster an Archimedean Mindset
81
Connecting the Neighborhood
81
Closed Doors
82
Survival Business
83
Keeping the Doors Shut
85
Recognizing the Archimedean Mindset
86
Fostering an Archimedean Mindset
89
Enabling Archimedean Businesspeople
92
Cash and Credit
95
Vignette 3---Tokunbo Talabi and Superflux Ltd
95
Endnotes
99
Chapter 6 Build Trust
101
Against the Odds
101
A Late Bloomer
102
Broken Bridges
103
Fixing Broken Bridges
105
The Trust Ladder
107
Climbing the Trust Ladder
109
Building a Mosaic of Trust
110
Dealing in Trust
112
Vignette 4---Kaelo Taking on the Silent Killers
112
Endnotes
117
Chapter 7 Focus on Solutions
119
Diop, Zero
119
Persisting in Supplying the Survival Products
120
Why Do Businesses Persist in Supplying Survival Products?
122
...Mo, One!
123
Redefining Value Through Design Thinking
124
Focusing on Solutions
127
Virtuous Cycle of Innovative Solutions
130
Toward a Solution Paradigm
131
A Fighting Chance for Diop
132
Vignette 5---Nuru, an Alternative to Dark Light
133
Endnotes
138
Chapter 8 Operate Efficiently and Sustainably
139
Changing Colors
139
Standing on Quicksand
140
A Difficult Operating Reality
141
Keeping the Eyes on the Wrong Prize
142
The Wrong Thinking
143
Deming Meet Hardin
144
Climbing Out of Quicksand
147
Efficient and Sustainable Operations in Practice
151
A Comforting Outlook
152
Vignette 6---Offering Unique Experiences: Rwanda's Tourism Industry
153
Endnotes
156
Chapter 9 Enable Prosperity Ecosystems
157
Miracle in Tunisia
157
Nurturing the Furit Flies
157
What Mindsets Prevent the Emergence of Ecosystems?
160
A Stifling Operating Reality
162
Interconnectedness as the Essence of Prosperity Ecosystems
164
Enabling Prosperity Ecosystems
165
Collaboration in Action
168
Prosperity Ecosystems in the Marketplace
171
Miracles and Wonders
171
Vignette 7---The Business of Entrepreneurship: Allon Raiz
172
Endnotes
177
Chapter 10 Seek Intelligent Capital
179
Jacob's Dilemma
179
Scarce All Around
180
What is Intelligent Capital?
181
What Keeps Intelligent Capital Elusive?
182
Diagnose the Mindsets That Keep Intelligent Capital Elusive
183
Resource-Oriented Thinking
184
Building Solutions, Not Exits
186
Intelligent Capital Partners Align Incentives to Transform Business Models
189
The Returns on Intellignet Capital
190
Intelligent Capital in Action
192
Intelligent Capital and Key Investments
192
Vignette 8---Timeless Values in New Technology: UST Global
193
Endnotes
198
Chapter 11 Bridge the Leadership Gap
199
A Bittersweet Promotion
199
Turnaround Through a Human-Centered Repositioning
200
Critical Leadership Gaps
201
Survival Business Revisited
202
Personal Costs of Survival Business
202
The Leadership Gap
203
What Mindsets Sustain the Leadership Gap?
206
Diagnosing Mindsets That Create the Leadership Gap
207
Bridging the Leadership Gap
209
The Rewards for Bridging the Leadership Gap
213
Rewriting the Rules of the Game
214
Vignette 9---Redefining the African Entrepreneur: Eva Muraya
214
Part III Integration
Chapter 12 Insights on Mindset Change from Public Health
221
Missing in Action
221
A Trap of a Different Kind
222
Social Marketing and the Fight Against HIV/AIDS
223
Creating Social Change for Entrepreneurial Solutions for Prosperity
224
Leveraging Social Marketing for Entrepreneurial Solutions to Prosperity
225
Best Practices from Social Marketing
227
Social Marketing to Unleash Entrepreneurial Solutions for Prosperity in BoP Markets
230
No Shortcuts to Prosperity
231
Vignette 10---Dr. Paulin Basinga: Acting Out Against HIV/AIDS
232
Endnotes
238
Chapter 13 Societal Innovations Through Mindset Change
239
Turning Back the Hands of Time
239
A Fresh Look at The Survival Trap
240
What Levers Must Mindset Change Efforts for Africa Focus On?
242
Energy: The Dark Continent
243
Population: Young, Crowded, and Divided
245
Environment: A Ubiquitous Challenge
246
Technology: Beyond the Digital Divide
248
Markets: Failures All Around
250
Fast Forward
253
Endnotes
254
Chapter 14 Rwanda's Homegrown Solutions
255
Zen Revelations
255
Rwanda's Homegrown Solutions
256
Beyond Relief Toward Prosperity
257
A Mindset-Driven Metamorphosis
259
A Leadership Mindset of Innovation and Competitiveness in Rwanda
261
Creating a Mindset of a Shared Future in Its People
262
Opportunity 1 Foster an Archimedean Mindset
264
Opportunity 2 Build Trust
265
Opportunity 3 Focus on Solutions
266
Opportunity 4 Enable Prosperity Ecosystems
266
Opportunity 5 Operate Efficiently and Sustainably
267
Opportunity 6 Seek Intelligent Capital
267
Opportunity 7 Bridge the Leadership Gap
268
No Excuses for Africa
269
Epilogue A Call to Action: Embrace Entrepreneurial Solutions for Prosperity
271
What Are Enterprise-Based Solutions to Poverty?
272
What Stakeholders Must Embrace Entrepreneurial Solutions for Prosperity?
273
Themba: The Local Entrepreneur
274
Jaime: Business Managers
276
Ijeoma: Government Leaders
278
Rob: Development Partners
280
Civil Society
282
Upgrading Africa's Prosperity Software
283
A Path out of The Survival Trap
284
Endnotes
284
Bibliography285
Index293

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