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Customer Experience Management: A Revolutionary Approach... |
In this follow-up to his bestselling book Experiential Marketing, Bernd Schmitt introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. A must-read for senior executives, marketing managers, and anyone charged to drive growth and spur change. PRAISE FOR Customer Experience Management " In all his work Bernd Schmitt sets about scraping away the conventional marketing wisdom. Schmitt’ s prescription makes it more satisfying to be a customer, more satisfying to be a brand manager. I hope desperately that every company with which I do business reads this book."
– Martyn Straw, Chief Strategy Officer, BBDO Worldwide " Schmitt finally identifies the bush that a lot of marketing departments have been beating around. He anchors the activities that cost us millions and billions of dollars to ‘ end game’ objectives that have never before been so beautifully focused."
– Victor J. Pacor, Chief Marketing Officer, Sony Electronics, Inc. " With his groundbreaking new book, Schmitt answers a much-needed call for a practical way to enact experiential marketing. His dynamic and engaging voice makes this as entertaining as it is informative."
– John Quelch, Senior Associate Dean for International Development
Harvard Business School
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| I più venduti di Bernd H. Schmitt |
| I più venduti: Business & Economics - Customer Relations |
| I più venduti: Business & Economics - Sales & Selling |
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£ 22.99 (Come calcoliamo i 
