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Media Argumentation: Dialect, Persuasion, and Rhetoric

Media Argumentation: Dialect, Persuasion, and RhetoricTitoloMedia Argumentation: Dialect, Persuasion, and Rhetoric
AutoreWalton, Douglas
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€ 30,00   Spedizioni gratuite in Italia
(Prezzo € 30,93)
CategoriaSocial Science: Media Studies
RilegaturaPaperback
Dati386 p.; ill.
Anno2007
EditoreCambridge University Press
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Descrizione
Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments.

Indice e argomenti trattati
Acknowledgmentsxi
Introduction1
1 Logic, Dialectic, and Rhetoric7
1. The Viewpoint of Informal Logic
8
2. The Old Dialectic of the Greeks
11
3. The Opposition between Rhetoric and Dialectic
15
4. Topics and Fallacies
19
5. Persuasion, Social Influence, and Democracy
23
6. Argumentation Schemes
26
7. Basic Practical Reasoning
30
8. Value-Based Practical Reasoning
34
9. The Star Trek Example
37
10. The Aims of Dialectical and Rhetorical Argumentation
41
2 The Speech Act of Persuasion46
1. The Belief-Desire-Intention Approach and the Commitment Approach
47
2. Basic Components of Persuasion
53
3. Chaining of Argumentation
56
4. Types of Dialogue
60
5. Deliberation
64
6. Closing of the Deliberation Dialogue
66
7. Acts of Persuasion, Inducement, and Making a Threat
69
8. Negotiation Dialogue and Persuasion
73
9. Relevance and Argument Diagramming
79
10. The Cognitive Component of Persuasion
84
11. The New Definition of the Speech Act of Persuasion
87
3 Propaganda91
1. Negative Connotations
92
2. Public Discourse and Reason
96
3. Appeal to the People Revisited
99
4. The Dialectical Viewpoint on Propaganda
104
5. Persuasion and Propaganda
106
6. Characteristics of Propaganda
109
7. Is Propaganda Necessarily Dishonest or Irrational?
114
8. Openness to Contrary Evidence
117
9. Deceptiveness and Relevance in Propaganda
120
10. Evaluating Argumentation in Propaganda
122
4 Appeals to Fear and Pity127
1. Appeals to Fear and Pity in Mass Media
128
2. Appeals to Fear
131
3. Appeals to Pity
134
4. The Respondent-to-Dialogue Problem
138
5. Simulative Reasoning
142
6. The Dual Process Model of Persuasion
145
7. The Structure of Appeals to Fear
147
8. The Structure of Appeals to Pity
150
9. Multi-agent Structure of Both Types of Argument
153
10. When Are Appeals to Fear and Pity Fallacious?
156
5 Ad Hominem Arguments in Political Discourse161
1. Classifying the Types of Ad Hominem Argument
163
2. The Circumstantial and Other Types
165
3. Argument from Commitment
169
4. The Gore Case
173
5. The Battalino Case
177
6. Classifying the Argument in the Battalino Case
180
7. Evaluating the Argument in the Battalino Case
183
8. Implicature and Innuendo
185
9. Evaluating the Argument in the Gore Case
190
10. Evaluating the Arguments Rhetorically and Dialectically
192
6 Arguments Based on Popular Opinion198
1. Influencing the Mass Audience
199
2. Appeal to Popular Opinion as an Argument
202
3. Cases in Point
204
4. The Form of the Argument
207
5. Fallacious Appeals to Popular Opinion
211
6. Endoxa in Greek Dialectic
213
7. Public Opinion as Informed Deliberation
215
8. A More Careful Basis for Evaluating Cases
218
9. Viewing the Public as an Agent
222
10. Evaluating Appeal to Popular Opinion
224
7 Fallacies and Bias in Public Opinion Polling228
1. Definitions and Sampling Surveys
229
2. Question Wording and Emotive Bias in Polls
235
3. The Structure of the Question
239
4. Forcing an Answer
244
5. Use of Polls by Advocacy Groups
249
6. The Advent of Deliberative Polling
254
7. Argumentation Schemes and Critical Questions
259
8. Using Formal Dialectical Models of Argumentation
263
9. Combining Dialectical and Empirical Methods
267
10. Conclusion and Summary of Fallacies
270
8 Persuasive Definitions and Public Policy Arguments275
1. Stevenson's Theory of Persuasive Definitions
276
2. Cases of Public Redefinitions
281
3. Wider Implications of These Cases
288
4. Definitions in the New Dialectic
292
5. Proof of Legitimacy of Persuasive Definitions
297
6. Argumentation Schemes Relating to Definitions
300
7. The Speech Act of Defining
308
8. Evaluating Persuasive Definitions
310
9. What Should the Rules for Persuasive Definitions Be?
316
10. Conclusions
319
9 The Structure of Media Argumentation323
1. Rhetoric and Dialectic Reconfigured
324
2. The Respondent-to-Dialogue Problem Revisited
327
3. Direct and Indirect Media Argumentation
330
4. Star Trek: The Rhetorical Dimension
334
5. Argumentation Strategies
338
6. Plan Recognition,
342
7. The Solution to the RTD Problem
347
8. Fifteen Basic Components of Media Argumentation
350
9. The Persuasion System
353
10. Computational Dialectics for Rhetorical Invention
355
Bibliography361
Index373

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