| Acknowledgments | | ix | |
| Introduction | | 1 | |
| PART I: UNDERSTANDING OURSELVES | | 11 | |
| Chapter 1: PPCùPorn, Pills, and Casinos |
| | 13 | |
| Our fascination with skin, quick fixes, and easy money. |
| |
| Actions speak louder than words, as aggregate interaction with the underbelly of the Internet reveals patterns that aren't easy to ascertain from traditional sources. |
| |
| Chapter 2: Getting to What We Really Think |
| | 33 | |
| Do platform stand, voting record, and integrity determine whom we vote for? |
| |
| Search-term data reveals a lot about a candidate's brand and the half-life of negative information. |
| |
| See how these insights may innovate the way we measure brand in the business world. |
| |
| Chapter 3: Prom in January |
| | 49 | |
| Why do searches for "prom dresses" peak the first week of January? |
| |
| Internet searches reveal that our gut instincts regarding seasonality are often wrong, resulting in market inefficiencies. |
| |
| We have much to learn from consumers; we just have to observe collective search patterns. |
| |
| Chapter 4: Failed Resolutions and the False Hope Syndrome |
| | 69 | |
| Our commitment to New Year change is surprisingly short-lived, with "diet" searches lasting less than a week. |
| |
| Outrageous claims as to how we can improve ourselves with no effort lead ultimately to the downward spiral of false hope. |
| |
| Chapter 5: Celebrity Worship Syndrome |
| | 87 | |
| The Internet and specifically celebrity blogs have brought unprecedented public access to the lives of celebrities, fueling our obsession with the famous. |
| |
| Chapter 6: What Are You Afraid Of? and Other Telling Questions |
| | 101 | |
| We search on information about our fearsùover a thousand unique onesùfrom fear of public speaking to fear of elbows and ceiling fans. |
| |
| Search engines have become a new nonjudgmental place for us to ask questions we are increasingly less likely to ask each other. |
| |
| | 119 | |
| |
| With all the hype around Web 2.0, surprisingly few Internet users actively create consumer-generated media, giving rise to the new 1-9-90 rule. |
| |
| PART II: WHAT'S POSSIBLE WITH WHAT WE KNOW | | 139 | |
| Chapter 8: Data Rocks and the Television-Internet Connection |
| | 141 | |
| Laptops have become increasingly popular in the living room. |
| |
| Our Internet behavior reveals how we react online to what we see on the tube. |
| |
| As the television-Internet gap closes, we learn what motivates us to interact. |
| |
| Chapter 9: Women Wrestlers and Arbitraging Financial Markets |
| | 155 | |
| Does volume of search terms translate to popularity? |
| |
| Is it possible to predict reality television show votes from how Internet users search? Near real-time Internet data provides a time advantage over traditional leading economic indicators. |
| |
| Chapter 10: Finding the Early Adopters |
| | 171 | |
| New technology spreads through society in predictable segments starting with Innovators and Early Adopters. |
| |
| Internet behavior viewed in the correct light can help illuminate who the Early Adopters are and what they're doing today. |
| |
| Chapter 11: Super-Connectors and Predicting the Next Rock Star |
| | 185 | |
| Visitors to official band websites traditionally come from either social networks or search engines; graphing these two sources of traffic allows us to visualize Malcolm Gladwell's "tipping point." |
| |
| Epilogue: Who We Are and Why It Matters | | 199 | |
| Notes | | 205 | |
| Glossary | | 211 | |
| Index | | 213 | |
$ 25.95 (Come calcoliamo i 
