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How to Start and Run a Commercial Art Gallery |
Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to:
write a business plan -- find start-up capital -- find your ideal locale -- renovate the space -- manage cash flow -- promote and grow your new business -- attract and retain artists and clients -- hire and manage staff -- represent your artists
"How to Start and Run a Commercial Art Gallery" also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.
| Indice e argomenti trattati |
| Introduction | | vii | | | Acknowledgments | | xi | | | CHAPTER 1 Education: How to Learn What You Don't Know Before Opening a Commercial Art Gallery | | 1 | | | CHAPTER 2 Identity: Defining Your Program and Other Branding Issues | | 15 | | | CHAPTER 3 Business Models and Customary Practices: The Primary Market | | 25 | | | CHAPTER 4 The Secondary Market | | 45 | | | CHAPTER 5 Start-up Capital: How Much You Need and How to Get It | | 55 | | | CHAPTER 6 Writing a Business Plan | | 67 | | | CHAPTER 7 Location and Build-Out Issues | | 85 | | | CHAPTER 8 Managing Cash Flow | | 99 | | | CHAPTER 9 Logistics: Crating, Shipping, Framing, Photographing, Managing, and Insuring Artwork | | 111 | | | CHAPTER 10 Staffing and Management Practices | | 129 | | | CHAPTER 11 Promotional Efforts: Publicity and Advertising | | 137 | | | CHAPTER 12 Getting Expert Advice and Professional Assistance | | 153 | | | CHAPTER 13 Art Fairs | | 165 | | | CHAPTER 14 Artists: Where to Find Them; How to Keep Them | | 183 | | | CHAPTER 15 Collectors: Where to Find Them; How to Keep Them | | 207 | | | CHAPTER 16 Peerage: The Art Gallery Community | | 219 | | | Appendix A: The Standard Art Consignment Agreement | | 228 | | | Appendix B: Regional Art Dealers Associations | | 232 | | | Bibliography | | 236 | | | Index | | 237 | |
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| I più venduti: Art - Business Aspects |
| I più venduti: Business & Economics - New Business Enterprises |
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