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The Search: How Google and Its Rivals Rewrote the Rules... |
 | Titolo | The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture |
| Autore | Battelle, John |
Prezzo
Sconto 15% |
€ 10,72
(Prezzo € 12,61 Risparmio € 1,89)
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| Categoria | Business & Economics: E-Commerce - Internet Marketing | | Rilegatura | Paperback | | Dati | 329 p.; ill. | | Anno | 2006 |
| Editore | Portfolio |
| | Normalmente disponibile per la spedizione entro 5 giorni lavorativi
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Prezzo di copertina:
 $ 16.00 (Come calcoliamo i prezzi in euro) |
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Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact.
| Indice e argomenti trattati |
| The Database of Intentions |
| | 1 | | | Who, What, Where, Why, When, and How (Much) |
| | 19 | | | | 39 | | | | 65 | | | A Billion Dollars, One Nickel at a Time: The Internet Gets a New Business Model |
| | 95 | | | Google 2000--2004: Zero to $3 Billion in Five Years |
| | 123 | | | | 153 | | | Search, Privacy, Government, and Evil |
| | 189 | | | | 211 | | | Google Today, Google Tomorrow |
| | 229 | | | | 251 | | | Epilogue | | 281 | | | Afterword | | 285 | | | Acknowledgments | | 303 | | | Notes | | 307 | | | Index | | 319 | |
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| I più venduti: Business & Economics - E-Commerce - Internet Marketing |
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