| INTRODUCTION: The Puzzling Puzzles of Harry Harlow and Edward Deci | | 1 | |
| "In scientific terms, it was akin to rolling a steel ball down an inclined plane to measure its velocityùonly to watch the ball float into the air instead." |
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| "It suggested that our understanding of the gravitational pulls on our behavior was inadequateùthat what we thought were fixed laws had plenty of loopholes." |
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| Part One A New Operating System | |
| CHAPTER 1. The Rise and Fall of Motivation 2.0 |
| | 15 | |
| "But in the first ten years of this centuryùa period of truly staggering underachievement in business, technology, and social progress---we've discovered that this sturdy, old operating system doesn't work nearly as well." |
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| "It crashesùoften and unpredictably." |
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| "It forces people to devise workarounds to bypass its flaws." |
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| "Most of all, it is proving incompatible with many aspects of contemporary business." |
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| CHAPTER 2. Seven Reasons Carrots and Sticks (Often) Don't Work |
| | 34 | |
| "In other words, rewards can perform a weird sort of behavioral akhemy: They can transform an interesting task into a drudge." |
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| "They can turn play into work." |
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| CHAPTER 2A ...and the Special Circumstances When They Do |
| | 60 | |
| "While an operating system centered around rewards and punishments has outlived its usefulness and badly needs an upgrade, that doesn't mean we should scrap its every piece." |
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| CHAPTER 3. Type I and Type X |
| | 70 | |
| "A picture may be worth a thousand wordsùbut sometimes neither is as potent as just two letters." |
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| Part Two The Three Elements | |
| | 85 | |
| "Perhaps it's time to toss the very word 'management' into the linguistic ash heap alongside 'icebox' and 'horseless carriage.'" |
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| "This era doesn't call for better management." |
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| "It calls for a renaissance of self-direction." |
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| | 109 | |
| "In our offices and our classrooms we have way too much compliance and way too little engagement." |
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| "The former might get you through the day, but only the latter will get you through the night." |
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| | 131 | |
| "It's in our nature to seek purpose." |
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| "But that nature is now being revealed and expressed on a scale that is demographically unprecedented and, until recently, scarcely imaginable." |
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| "The consequences could rejuvenate our businesses and remake our world" |
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| Part Three The Type I Toolkit | |
| Type I for Individuals: Nine Strategies for Awakening Your Motivation |
| | 153 | |
| Type I for Organizations: Nine Ways to Improve Your Company, Office, or Group |
| | 162 | |
| The Zen of Compensation: Paying People the Type I Way |
| | 170 | |
| Type I for Parents and Educators: Nine Ideas for Helping Our Kids |
| | 174 | |
| The Type I Reading List: Fifteen Essential Books |
| | 185 | |
| Listen to the Gurus: Six Business Thinkers Who Get It |
| | 195 | |
| The Type I Fitness Plan: Four Tops for Getting (and Staying) Motivated to Exercise |
| | 201 | |
| | 203 | |
| | 209 | |
| The Drive Discussion Guide: Twenty Conversation Starters to Keep You Thinking and Talking |
| | 212 | |
| Find Out More-About Yourself and This Topic |
| | 217 | |
| Acknowledgments | | 219 | |
| Notes | | 221 | |
| Index | | 231 | |
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