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The Fall of Advertising and the Rise of PR |
Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations.
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| I più venduti: Business & Economics - Advertising & Promotion |
| I più venduti: Business & Economics - Marketing - Industrial |
| I più venduti: Business & Economics - Public Relations |
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$ 24.95 (Come calcoliamo i 
