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Brand Sense: Sensory Secrets Behind the Stuff We Buy |
A creative and authoritative book that shows how the world's most successful companies integrate the senses--touch, taste, smell, sight and sound--into their branding campaigns with measurable results.
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| I più venduti di Martin Lindstrom |
| I più venduti: Business & Economics - Advertising & Promotion |
| I più venduti: Business & Economics - Corporate & Business History |
| I più venduti: Business & Economics - Marketing |
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