| Introduction | | 1 | |
| Part I: Creating More Effective Auction Listings |
| |
| The Good, the Bad, and the Ugly: Do's and Don'ts for Effective Auction Listings |
| | 7 | |
| Essential Elements of an Effective eBay Auction Listing |
| | 8 | |
| | 8 | |
| | 9 | |
| | 10 | |
| | 12 | |
| | 13 | |
| | 15 | |
| Employing Good Listing Design |
| | 15 | |
| Ten Ways to Create a More Effective Auction Listing |
| | 16 | |
| Ten Things Not to Do in Your Auction Listings |
| | 18 | |
| Different Ways to Create Better-Looking eBay Listings |
| | 20 | |
| Part II: Using Predesigned Auction Templates |
| |
| Using Standard Text Formatting and eBay's Listing Designer |
| | 23 | |
| Formatting a Normal Auction Listing with the Text Editor |
| | 23 | |
| Available Formatting Commands |
| | 25 | |
| | 25 | |
| Creating Your Own Inserts |
| | 26 | |
| | 26 | |
| Enhancing Your Listing with Listing Designer |
| | 28 | |
| | 28 | |
| Selecting a Picture Layout |
| | 33 | |
| | 36 | |
| Using Listing Designer Themes in eBay Turbo Lister |
| | 38 | |
| Use Other Programs to Create Fancy eBay Listings |
| | 39 | |
| Using Auction Listing Services and Software |
| | 41 | |
| Using Auction Listing Services |
| | 42 | |
| Why Pay for an Auction Listing Service? |
| | 42 | |
| Popular Auction Listing Services |
| | 42 | |
| Using Auction Listing Software |
| | 50 | |
| Why Use Listing Software Instead of a Web-Based Service? |
| | 50 | |
| Popular Listing Creation Programs |
| | 51 | |
| Another Listing Creation Option: Third-Party Auction Templates |
| | 56 | |
| Using Third-Party Auction Templates |
| | 59 | |
| How to Use Auction Templates |
| | 60 | |
| Using a Code Generating Website |
| | 60 | |
| Using a Downloadable Auction Template |
| | 63 | |
| Inserting Auction Template Code into an eBay Auction Listing |
| | 65 | |
| Using Create-Your-Own Template Websites |
| | 65 | |
| Antique Central eZ Auction Advanced Template |
| | 66 | |
| | 66 | |
| Auction Insights Free Auction Template & Ad Creator |
| | 66 | |
| Auction Riches Free Auction Ad Creator |
| | 67 | |
| | 69 | |
| AuctionFlash Code Generators |
| | 69 | |
| | 70 | |
| | 70 | |
| | 72 | |
| Birddogs Garage Basic Template Generators |
| | 72 | |
| DeadZoom Auction Template Maker |
| | 72 | |
| K&D Web Page Design Custom Ad Creator |
| | 74 | |
| | 74 | |
| | 74 | |
| RobsHelp.com FreeForm Builder |
| | 76 | |
| Two Wizards Designs Free Auction Template Creator |
| | 76 | |
| Wizard's Free Auction Template Creation Form |
| | 77 | |
| Using Downloadable Auction Templates |
| | 78 | |
| Alou's 20 Free eBay Auction Templates |
| | 79 | |
| AuctionSupplies.com Free Auction Templates |
| | 79 | |
| | 79 | |
| | 79 | |
| DeSa C.S. Auction Templates |
| | 79 | |
| Free Auction Help Auction Templates |
| | 79 | |
| K&D Web Page Design Custom Ad Creator |
| | 79 | |
| SaverSites Custom eBay Auction Templates |
| | 80 | |
| The Ultimate eBay Resource eBay Templates |
| | 80 | |
| Xample.net Free eBay Auction Templates |
| | 80 | |
| Woo Woo Designs Auction Templates |
| | 80 | |
| Using the Auction Templates on the CD |
| | 80 | |
| Part III: Creating Your Own Auction Templates |
| |
| Learning How to Code with HTML |
| | 83 | |
| | 84 | |
| | 84 | |
| Codes for Text Formatting |
| | 84 | |
| Codes for Font Type, Size, and Color |
| | 85 | |
| | 87 | |
| | 87 | |
| | 88 | |
| | 88 | |
| | 89 | |
| | 89 | |
| | 89 | |
| Aligning and Sizing Your Table |
| | 92 | |
| Adding Table Borders and Backgrounds |
| | 92 | |
| Sizing and Formatting Individual Cells Within a Table |
| | 93 | |
| HTML Codes You Can't Use in Your eBay Listings |
| | 94 | |
| | 95 | |
| Prohibited JavaScript Code |
| | 95 | |
| Applying Advanced Formatting with Cascading Style Sheets |
| | 96 | |
| | 96 | |
| Three Ways to Apply a Style Sheet |
| | 97 | |
| | 98 | |
| Why Use CSS Instead of Straight HTML? |
| | 99 | |
| How to Create Your HTML Code |
| | 100 | |
| | 100 | |
| Using Text Editors for HTML |
| | 100 | |
| Using Third-Party HTML Editors |
| | 101 | |
| | 102 | |
| Creating Text-Based HTML Auction Templates |
| | 105 | |
| Creating Simple Text Descriptions |
| | 105 | |
| Template 6.1: Centered Text |
| | 106 | |
| Template 6.2: Left-Aligned Text with Bulleted List |
| | 107 | |
| Template 6.3: Centered Text with Left-Aligned Bulleted List |
| | 108 | |
| Template 6.4: Centered Text with Centered, Non-Bulleted List |
| | 108 | |
| Template 6.5: Left-Aligned Text with a Section Divider |
| | 109 | |
| Template 6.6: Centered Text with a Narrow Section Divider |
| | 110 | |
| Working with Titles and Subtitles |
| | 111 | |
| Template 6.7: Left-Aligned Title with Left-Aligned Text |
| | 111 | |
| Template 6.8: Centered Title with Centered Text |
| | 112 | |
| Template 6.9: Centered Title with Left-Aligned Text |
| | 113 | |
| Template 6.10: Left-Aligned Title and Subtitle with Left-Aligned Text |
| | 113 | |
| Template 6.11: Centered Title and Subtitle with Left-Aligned Text |
| | 114 | |
| Working with Different Type Faces and Sizes |
| | 115 | |
| Template 6.12: Arial Title and Description |
| | 115 | |
| Template 6.13: Arial Title and Times Roman Description |
| | 116 | |
| Template 6.14: Verdana Title and Description |
| | 117 | |
| Template 6.15: Extra-Large Bold Title |
| | 118 | |
| Template 6.16: Large Times Roman Description Text |
| | 119 | |
| Template 6.17: Arial Title and Times Roman Description with Arial Section Subheadings |
| | 120 | |
| Template 6.18: Times Roman Title and Description with Larger Overview Section |
| | 121 | |
| Template 6.19: Arial Title with Times Roman Description and Larger Arial Overview Section |
| | 122 | |
| Template 6.20: Times Roman Title and Description with Smaller Terms of Service |
| | 123 | |
| Template 6.21: Arial Title with Times Roman Description and Smaller Arial Terms of Service |
| | 124 | |
| Working with Different Text Colors |
| | 125 | |
| Template 6.22: Title in Different Color |
| | 125 | |
| Template 6.23: Title and Subtitle in Different Colors |
| | 126 | |
| Template 6.24: Overview Section in Different Color |
| | 127 | |
| Template 6.25: Bulleted List in Different Color |
| | 128 | |
| Template 6.26: Terms of Service in Different Color |
| | 128 | |
| Working with Widths and Margins |
| | 129 | |
| Template 6.27: Narrow Centered Description |
| | 130 | |
| Template 6.28: Wide Centered Description with Narrower Terms of Service |
| | 130 | |
| Template 6.29: Left-Aligned Description with Offset Terms of Service |
| | 131 | |
| Template 6.30: Wide Centered Overview with Narrower Left-Aligned Offset Description |
| | 132 | |
| Adding Pictures to Your Auction Templates |
| | 135 | |
| Using Pictures in Your Auction Listings |
| | 135 | |
| | 136 | |
| | 136 | |
| Embedding Images vs. Standard eBay Images |
| | 137 | |
| | 137 | |
| Adding Images Within Your Item Description |
| | 138 | |
| Template 7.1: Pictures on Top |
| | 138 | |
| Template 7.2: Pictures on the Bottom |
| | 139 | |
| Template 7.3: Picture on the Left |
| | 140 | |
| Template 7.4: Pictures on the Right |
| | 141 | |
| Adding Borders to Your Photos |
| | 142 | |
| Template 7.5: Picture with Thin Border |
| | 142 | |
| Template 7.6: Picture with Thick Colored Border |
| | 143 | |
| Template 7.7: Picture with Ridge Border |
| | 144 | |
| Applying Special Picture Effects |
| | 145 | |
| Template 7.8: Link to a Larger Picture |
| | 146 | |
| Template 7.9: Big Picture with Multiple Click-to-Display Buttons |
| | 147 | |
| Template 7.10: Big Picture with Click-to-Enlarge Thumbnails |
| | 150 | |
| Template 7.11: Scrolling Picture Slideshow |
| | 152 | |
| Template 7.12: Animated Picture Flipshow |
| | 157 | |
| Template 7.13: Manual Advance Picture Slideshow |
| | 160 | |
| Protecting Your Pictures from Image Theft |
| | 163 | |
| Template 7.14: Picture with Watermark |
| | 163 | |
| Template 7.15: No-Click Picture |
| | 164 | |
| Working with Tables, Borders, and Backgrounds |
| | 167 | |
| Creating Listings with Multiple Sections |
| | 167 | |
| Template 8.1: Separate Title, Picture, Description, and TOS Sections |
| | 168 | |
| Template 8.2: Separate Description, Payment, and Shipping Sections |
| | 169 | |
| Creating Multiple-Column Listings |
| | 171 | |
| Template 8.3: Two Equal Columns with Centered Title and TOS |
| | 171 | |
| Template 8.4: Wide Left Column, Narrow Right Column |
| | 173 | |
| Template 8.5: Two Columns with Centered Top Picture and Title |
| | 175 | |
| Arranging Images on the Page |
| | 177 | |
| Template 8.6: Multiple Pictures in a Vertical Grid |
| | 177 | |
| Template 8.7: Multiple Pictures in a Vertical Column |
| | 180 | |
| | 182 | |
| Template 8.8: Full-Page Color Border |
| | 182 | |
| Template 8.9: Full-Page Nested Color Border |
| | 183 | |
| Template 8.10: Top and Bottom Color Borders Only |
| | 185 | |
| Template 8.11: Left Side Color Border Only |
| | 186 | |
| Template 8.12: Fancy Listing Border |
| | 188 | |
| Template 8.13: Color Borders Around Each Section |
| | 189 | |
| Template 8.14: Color Borders Around Payment and Shipping Sections |
| | 191 | |
| Template 8.15: Top-of-Section Color Borders |
| | 193 | |
| | 195 | |
| Template 8.16: Full-Page Color Background |
| | 195 | |
| Template 8.17: Dark Full-Page Color Background with Reverse Text |
| | 196 | |
| Template 8.18: Second Column Different Color Background |
| | 197 | |
| Template 8.19: TOS Color Background |
| | 199 | |
| Template 8.20: Color Background with Different Color Border |
| | 201 | |
| Adding Image Borders, Backgrounds, and Banners |
| | 202 | |
| Template 8.21: Full-Page Image Border |
| | 202 | |
| Template 8.22: Multiple Nested-Table Image Border |
| | 204 | |
| Template 8.23: Full-Page Image Background |
| | 206 | |
| Template 8.24: Left-to-Right Gradated Background Image |
| | 208 | |
| Template 8.25: Top-of-Page Image Banner |
| | 209 | |
| Adding Other Page Elements and Special Effects |
| | 213 | |
| Adding Web Page and Email Links |
| | 213 | |
| Special Effect 9.1: Text Link to More Information in a New Window |
| | 214 | |
| Special Effect 9.2: Button Link to More Information |
| | 214 | |
| Special Effect 9.3: Click-to-Send Email Link |
| | 215 | |
| Special Effect 9.4: Click-to-Send Email Link with Auction Number in the Subject |
| | 216 | |
| | 217 | |
| Special Effect 9.5 Scrolling Marquee |
| | 217 | |
| Special Effect 9.6 Size and Specification Table |
| | 218 | |
| Special Effect 9.7 eBay Search Box |
| | 220 | |
| Special Effect 9.8 U.S. Postal Service Shipping Rate Calculator |
| | 223 | |
| Special Effect 9.9 UPS Snipping Rate Calculator |
| | 223 | |
| Cross-Promoting Your Other Auctions |
| | 226 | |
| Special Effect 9.10 Link to Your About Me Page |
| | 226 | |
| Special Effect 9.11: Link to Your eBay Store |
| | 226 | |
| Special Effect 9.12: Link to Your eBay Store with the eBay Stores Logo |
| | 227 | |
| Special Effect 9.13: Link to Your Auction Listings Page |
| | 227 | |
| Special Effect 9.14: Individual Text Links to Your Other Auctions |
| | 228 | |
| Special Effect 9.15: Drop-Down Menu of Your Other Auctions |
| | 229 | |
| Special Effect 9.16: Picture Gallery Links to Your Other Auctions |
| | 230 | |
| Adding Audio and Video to Your Listing |
| | 233 | |
| Special Effect 9.17: Playing Background Music or Sounds |
| | 233 | |
| Special Effect 9.18: Playing a Sound or Music on Request |
| | 234 | |
| Special Effect 9.19: Playing a Video on Request |
| | 234 | |
| Special Effect 9.20: Playing a Flash Animation |
| | 235 | |
| Putting It All Together: Ten Ready-to-Use Auction Templates |
| | 237 | |
| Ten Sophisticated Auction Templates |
| | 237 | |
| Template 10.1: Colorful Borders and Background |
| | 238 | |
| Template 10.2: Bullets and Pictures |
| | 242 | |
| Template 10.3: Banners and Backgrounds |
| | 246 | |
| Template 10.4: Picture Column |
| | 249 | |
| Template 10.5: Section Headings |
| | 252 | |
| Template 10.6: Three-Column with Block Sections |
| | 256 | |
| Template 10.7: Table Details and Picture Show |
| | 260 | |
| Template 10.8: Scrolling Pictures and Text |
| | 268 | |
| Template 10.9: Image Border |
| | 274 | |
| Template 10.10: Friendly Pictures and Fonts |
| | 277 | |
| | 281 | |
| |
| A. HTML for About Me and eBay Stores Pages |
| | 285 | |
| HTML for Your About Me Page |
| | 286 | |
| HTML for Your eBay Stores Pages |
| | 288 | |
| B. Contents of the eBay Auction Templates Starter Kit CD |
| | 291 | |
| | 291 | |
| | 292 | |
| | 292 | |
| | 292 | |
| | 292 | |
| | 292 | |
| Third-Party Auction Templates |
| | 292 | |
| | 293 | |
| | 293 | |
| | 293 | |
| | 293 | |
| | 293 | |
| Templates and Special Effects from This Book |
| | 293 | |
| There's More in the Readme File |
| | 294 | |
| Index | | 295 | |
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