| Introduction | | 1 | |
| How This Book Is Organized | | 3 | |
| Let Me Know What You Think | | 4 | |
| Part 1: Planning and Launching Your eBay Business |
| |
| So You Want to Start an eBay Business |
| | 7 | |
| What, Exactly, Is an eBay Business? |
| | 8 | |
| Understanding eBay's Fees |
| | 8 | |
| Different Ways to Sell on eBay |
| | 10 | |
| | 11 | |
| | 12 | |
| | 13 | |
| | 14 | |
| Auction with the Buy It Now Option |
| | 14 | |
| Fixed-Price Sales on the eBay Site |
| | 16 | |
| Fixed-Price Sales with eBay Express |
| | 16 | |
| Fixed-Price Sales on Half.com |
| | 17 | |
| Fixed-Price Sales in eBay Stores |
| | 17 | |
| The Secret to eBay Business Success: Planning |
| | 19 | |
| | 20 | |
| Choosing a Business Model |
| | 20 | |
| | 21 | |
| Researching Your Business Model |
| | 23 | |
| Why Research Is Important |
| | 24 | |
| Searching Closed eBay Auctions |
| | 24 | |
| | 25 | |
| | 25 | |
| | 26 | |
| | 26 | |
| Using Other Research Tools |
| | 26 | |
| eBay's Hot Categories Report |
| | 27 | |
| | 27 | |
| | 28 | |
| | 28 | |
| | 32 | |
| Terapeak Marketplace Research |
| | 33 | |
| | 33 | |
| | 35 | |
| Determining Your Business Model |
| | 36 | |
| | 39 | |
| Thinking It Through--Before You Start |
| | 40 | |
| What Type of Business Do You Want to Run? |
| | 40 | |
| How Much Money Do You Want to Make? |
| | 41 | |
| How Much Time Can You--and Do You Want to--Devote to Your Business? |
| | 43 | |
| Why You Need a Business Plan |
| | 44 | |
| How to Create a Business Plan |
| | 45 | |
| The Components of a Winning Business Plan |
| | 47 | |
| | 47 | |
| | 48 | |
| | 49 | |
| Organization and Operations |
| | 49 | |
| | 49 | |
| | 50 | |
| | 51 | |
| Evaluating and Arranging Funding |
| | 53 | |
| How Much Money Do You Need-and Why? |
| | 54 | |
| | 54 | |
| | 56 | |
| | 57 | |
| | 60 | |
| | 60 | |
| | 61 | |
| | 61 | |
| | 61 | |
| | 63 | |
| Which Funding Option Is Right for You? |
| | 64 | |
| Establishing a Legal Business Presence |
| | 65 | |
| Choosing a Type of Business |
| | 66 | |
| | 66 | |
| | 67 | |
| | 67 | |
| | 69 | |
| | 70 | |
| | 70 | |
| Paying Taxes on Your eBay Income |
| | 71 | |
| | 72 | |
| Setting Up Your Bank Accounts |
| | 72 | |
| Merchant Checking Account |
| | 72 | |
| Dealing with Credit Card Payments |
| | 73 | |
| | 73 | |
| | 74 | |
| Setting Up a Recordkeeping System |
| | 75 | |
| Why You Need to Keep Good Records |
| | 75 | |
| Components of a Bare-Bones Recordkeeping System |
| | 76 | |
| | 76 | |
| | 78 | |
| | 79 | |
| Setting Up an Accounting System |
| | 80 | |
| Tracking Your Business Activity |
| | 80 | |
| | 81 | |
| Software for Small Business Accounting |
| | 82 | |
| Working with an Accountant |
| | 84 | |
| Organizing Your Home Office |
| | 87 | |
| Setting Up Your Home Office |
| | 88 | |
| | 88 | |
| | 89 | |
| | 90 | |
| Scanner and Digital Camera |
| | 90 | |
| | 91 | |
| | 92 | |
| | 93 | |
| | 93 | |
| | 94 | |
| | 95 | |
| Setting Up Your Packing and Shipping Center |
| | 96 | |
| | 97 | |
| | 97 | |
| | 98 | |
| Managing Your Physical Inventory |
| | 100 | |
| Part 2: Choosing a Business Model |
| |
| | 105 | |
| Easing Into Business-By Selling What You Own |
| | 106 | |
| Moving from Pastime to Business |
| | 107 | |
| Sell Everything--or Certain Things? |
| | 108 | |
| Running a Second-Hand Merchandise Business |
| | 109 | |
| Finding Merchandise to Resell |
| | 109 | |
| | 111 | |
| | 111 | |
| Pros and Cons of Second-Hand Reselling |
| | 112 | |
| | 112 | |
| | 114 | |
| How to Become a Second-Hand Reseller |
| | 116 | |
| | 119 | |
| Turning a Hobby Into a Business |
| | 120 | |
| Grading and Authenticating Your Merchandise |
| | 120 | |
| Understanding Grading Systems |
| | 121 | |
| | 122 | |
| Running a Collector/Trader Business |
| | 123 | |
| Finding Merchandise to Resell |
| | 123 | |
| Preparing Items for Auction |
| | 124 | |
| | 124 | |
| | 124 | |
| Pros and Cons of Collecting and Trading |
| | 124 | |
| | 125 | |
| | 126 | |
| How to Become an eBay Collector/Trader |
| | 127 | |
| | 129 | |
| Selling in Bulk Means Buying in Bulk |
| | 130 | |
| Specialize--or Vary Your Inventory? |
| | 131 | |
| Running a Bulk Reseller Business |
| | 132 | |
| | 132 | |
| Storing and Managing the Inventory |
| | 132 | |
| Managing the Auction Process |
| | 133 | |
| | 134 | |
| Pros and Cons of Bulk Reselling |
| | 134 | |
| | 134 | |
| | 135 | |
| How to Become a Bulk Reseller |
| | 137 | |
| | 141 | |
| Becoming an Authorized Dealer |
| | 142 | |
| Running a Retail Business on eBay |
| | 143 | |
| Ordering and Stocking the Product |
| | 143 | |
| Managing the Auction Process |
| | 144 | |
| | 144 | |
| Pros and Cons of Official Retailing |
| | 144 | |
| | 145 | |
| | 146 | |
| How to Become an Official Retailer on eBay |
| | 147 | |
| The Manufacturer/Craftsperson |
| | 151 | |
| | 152 | |
| eBay for Artists and Craftspeople |
| | 154 | |
| | 155 | |
| Managing the Auction Process |
| | 156 | |
| | 157 | |
| Pros and Cons of Selling Your Own Products on eBay |
| | 158 | |
| | 158 | |
| | 159 | |
| Pros for Artists and Craftspeople |
| | 159 | |
| Cons for Artists and Craftspeople |
| | 160 | |
| | 163 | |
| Selling Other People's Stuff |
| | 163 | |
| Setting Up Shop--and Setting Prices |
| | 164 | |
| Create a Consignment Contract |
| | 164 | |
| | 165 | |
| Consider Opening a Drop-Off Location |
| | 166 | |
| | 166 | |
| Running a Consignment Business on eBay |
| | 168 | |
| | 168 | |
| Advertising Your Business Online |
| | 169 | |
| Taking Possession of the Merchandise |
| | 170 | |
| Managing the Auction Process |
| | 170 | |
| Packing and Shipping--and Settling with the Client |
| | 171 | |
| Pros and Cons of Consignment Selling |
| | 171 | |
| | 171 | |
| | 172 | |
| How to Become an eBay Trading Assistant |
| | 173 | |
| Part 3: Managing Your Day-to-Day Business |
| |
| Purchasing and Managing Your Inventory |
| | 179 | |
| Where to Find Merchandise to Resell |
| | 180 | |
| | 181 | |
| | 184 | |
| Other Sources of Merchandise |
| | 188 | |
| Managing Your Inventory Levels |
| | 191 | |
| Ordering the Right Quantity |
| | 191 | |
| | 192 | |
| | 193 | |
| | 195 | |
| | 196 | |
| | 196 | |
| | 197 | |
| eBay's Other Listing Programs-Blackthorne Basic and Blackthorne Pro |
| | 198 | |
| | 199 | |
| | 200 | |
| | 201 | |
| | 202 | |
| | 202 | |
| | 203 | |
| Other Bulk Listing Options |
| | 204 | |
| Managing Customer Payments |
| | 205 | |
| Evaluating Different Payment Options |
| | 205 | |
| | 206 | |
| | 207 | |
| | 207 | |
| Money Orders and Cashier's Checks |
| | 208 | |
| | 209 | |
| | 210 | |
| Accepting Credit Card Payments via PayPal |
| | 210 | |
| Setting Up a PayPal Account |
| | 211 | |
| | 212 | |
| Activating PayPal in Your Auction Listings |
| | 213 | |
| Collecting PayPal Payments |
| | 213 | |
| | 213 | |
| | 214 | |
| | 214 | |
| | 215 | |
| Merchant Credit Card Account |
| | 215 | |
| Organizing Your Packing and Shipping |
| | 217 | |
| Choosing a Shipping Method |
| | 218 | |
| | 219 | |
| | 221 | |
| | 221 | |
| | 221 | |
| Calculating Shipping and Handling Fees |
| | 222 | |
| | 222 | |
| Working with Variable Fees via eBay's Shipping Calculator |
| | 222 | |
| Determining the Handling Charge |
| | 223 | |
| Combining Items for Shipping |
| | 224 | |
| | 224 | |
| Picking the Right Shipping Container |
| | 224 | |
| | 225 | |
| | 227 | |
| How to Create the Perfect Label |
| | 227 | |
| Printing Labels with Prepaid Postage |
| | 229 | |
| | 230 | |
| Tracking and Confirmation |
| | 231 | |
| Streamlining the Packing and Shipping Process |
| | 232 | |
| Setting a Packing/Shipping Schedule |
| | 232 | |
| Creating a Packing Assembly Line |
| | 232 | |
| | 233 | |
| Arranging Regular Pickups |
| | 233 | |
| | 234 | |
| | 234 | |
| Dealing with Customers-and Customer Problems |
| | 237 | |
| Answering Bidder Questions |
| | 238 | |
| Managing End-of-Auction Correspondence |
| | 239 | |
| | 240 | |
| Sending an Invoice at the End of the Auction |
| | 240 | |
| Communicating with eBay Selling Manager |
| | 241 | |
| Emailing in Bulk with Selling Manager Pro |
| | 242 | |
| Communicating with Other Auction Management Tools |
| | 243 | |
| Handling Buyer Complaints |
| | 244 | |
| Listing Your Terms of Service |
| | 244 | |
| Guaranteeing Your Merchandise |
| | 245 | |
| Resolving Complaints with a Mediation Service |
| | 247 | |
| Dealing with Deadbeat Bidders |
| | 248 | |
| Step One: Contact the Unresponsive Bidder |
| | 248 | |
| Step Two: Go Through the Unpaid Item Dispute Process |
| | 248 | |
| Step Three: Ask eBay to Refund Your Fees |
| | 249 | |
| Step Four: Leave Negative Feedback |
| | 250 | |
| Step Five: Block the Bidder from Future Sales |
| | 250 | |
| Step Six: Give Other Bidders a Second Chance |
| | 250 | |
| Step Seven: Relist Your Item |
| | 251 | |
| Coping with Complaints About You |
| | 251 | |
| Responding to Negative Feedback |
| | 252 | |
| Getting Negative Feedback Removed |
| | 252 | |
| Responding to Item Not Received Complaints |
| | 253 | |
| Automating Auction Management |
| | 255 | |
| Should You Use an Auction Management Tool? |
| | 256 | |
| Evaluating Auction Management Tools |
| | 257 | |
| Popular Auction Management Tools |
| | 260 | |
| | 261 | |
| | 262 | |
| | 262 | |
| | 264 | |
| | 264 | |
| | 265 | |
| | 265 | |
| | 266 | |
| | 267 | |
| | 268 | |
| Another Option: Software Tools |
| | 269 | |
| Part 4: Maximizing Your eBay Sales |
| |
| | 273 | |
| Setting a Pricing Strategy |
| | 273 | |
| Set It Low Enough to Be Attractive |
| | 274 | |
| ...But Don't Set It So Low That It's Not Believable |
| | 275 | |
| Make Sure You Recover Your Costs |
| | 275 | |
| ...But Not So High You Pay Too High a Listing Fee |
| | 275 | |
| Make Sure You Can Live with a Single Bid |
| | 276 | |
| | 276 | |
| So What's the Right Price? |
| | 276 | |
| Determining the Best Days and Times to List |
| | 277 | |
| | 277 | |
| Best--and Worst--Days to List |
| | 278 | |
| | 279 | |
| Other Tricks for Improving Item Sell-Through |
| | 279 | |
| Offer a Discount for Multiple Purchases |
| | 279 | |
| Offer Free or Discounted Shipping |
| | 280 | |
| | 280 | |
| | 280 | |
| Pros and Cons of International Selling |
| | 280 | |
| Accepting Foreign Payments |
| | 281 | |
| Choosing the Most Effective Listing Options |
| | 283 | |
| Selecting the Right Auction Length |
| | 284 | |
| Choosing a Different Start Time |
| | 284 | |
| Picking the Right Category |
| | 285 | |
| Choosing Listing Enhancements |
| | 286 | |
| | 286 | |
| | 286 | |
| | 287 | |
| | 287 | |
| | 287 | |
| | 288 | |
| | 288 | |
| | 289 | |
| | 289 | |
| | 290 | |
| | 290 | |
| Skype Real-Time Communication |
| | 291 | |
| Selecting the Right Pricing Option |
| | 292 | |
| Creating More Successful Auction Listings |
| | 295 | |
| Writing an Effective Item Listing |
| | 295 | |
| Write a Title That Sells! |
| | 296 | |
| Write the Right Description |
| | 297 | |
| Stress Benefits, Not Features |
| | 298 | |
| Use the Right Abbreviations |
| | 298 | |
| Don't Reinvent the Wheel-Reuse Item Listings That Work |
| | 298 | |
| Creating Better-Looking Item Listings |
| | 299 | |
| | 299 | |
| | 299 | |
| Downloadable Listing Templates |
| | 300 | |
| Third-Party Listing Tools |
| | 301 | |
| Using HTML in Your Listings |
| | 302 | |
| | 302 | |
| | 303 | |
| Codes to Format Your Text |
| | 304 | |
| Codes for Font Type, Size, and Color |
| | 304 | |
| Codes for Paragraphs, Line Breaks, and Rules |
| | 306 | |
| | 306 | |
| | 307 | |
| | 307 | |
| Ready-to-Use HTML Templates |
| | 309 | |
| | 309 | |
| Big Picture, Colored Background |
| | 311 | |
| Displaying More Powerful Photographs |
| | 313 | |
| | 314 | |
| Shopping for a Digital Camera |
| | 314 | |
| Don't Forget the Accessories |
| | 315 | |
| How to Take a Good Photograph |
| | 316 | |
| Five Types of Pictures Not to Take |
| | 317 | |
| Scanning Instead of Shooting |
| | 322 | |
| Editing Your Photos--Digitally |
| | 322 | |
| Choosing Image Editing Software |
| | 323 | |
| Resizing Your Pictures for Best Effect |
| | 323 | |
| Adding Photos to Your Item Listings |
| | 324 | |
| Using eBay Picture Services |
| | 324 | |
| Using Third-Party Image Management Services |
| | 326 | |
| Promoting Your eBay Auctions |
| | 329 | |
| Cross-Promoting All Your Auctions |
| | 329 | |
| Linking to Your Other Auctions |
| | 330 | |
| Linking to Your About Me Page |
| | 330 | |
| Linking from Other Sites to Your eBay Auctions |
| | 331 | |
| Linking to Your About Me Page |
| | 331 | |
| Adding an eBay Button to Your Web Page |
| | 331 | |
| Cross-Promoting with Other Sellers |
| | 332 | |
| Promoting with eBay Keywords |
| | 332 | |
| Other Ways to Advertise Your Auctions |
| | 333 | |
| Using eBay's Seller Resources |
| | 334 | |
| Part 5: Growing Your Online Business |
| |
| Becoming an eBay PowerSeller |
| | 337 | |
| | 337 | |
| | 338 | |
| | 339 | |
| Priority Customer Support |
| | 339 | |
| | 340 | |
| | 340 | |
| How to Become a PowerSeller |
| | 340 | |
| Ten Tips for Achieving PowerSeller Status--or Just Increasing Your Day-to-Day Sales |
| | 341 | |
| Selling Fixed-Price Items on eBay Express and Half.com |
| | 343 | |
| Obtaining Additional Exposure with eBay Express |
| | 343 | |
| | 344 | |
| | 345 | |
| | 346 | |
| | 347 | |
| Offering Books, CDs, and DVDs on Half.com |
| | 348 | |
| | 348 | |
| | 350 | |
| | 350 | |
| | 353 | |
| | 353 | |
| Benefits of Opening Your Own eBay Store |
| | 355 | |
| | 357 | |
| The Costs of Running an eBay Store |
| | 357 | |
| How to Set Up an eBay Store |
| | 359 | |
| | 359 | |
| Listing Merchandise for Sale |
| | 360 | |
| Customizing and Managing Your Store |
| | 360 | |
| Promoting Your eBay Store |
| | 362 | |
| | 362 | |
| | 362 | |
| Export Your Listings to Search Engines and Shopping Sites |
| | 363 | |
| | 364 | |
| Launching a Full-Featured Merchant Website |
| | 365 | |
| Utilizing a Prepackaged Storefront |
| | 366 | |
| | 366 | |
| | 367 | |
| | 367 | |
| | 370 | |
| | 370 | |
| | 371 | |
| | 372 | |
| | 373 | |
| | 374 | |
| Building Your Own Merchant Site from Scratch |
| | 374 | |
| | 375 | |
| | 375 | |
| | 376 | |
| Incorporating E-commerce Software |
| | 376 | |
| | 377 | |
| | 377 | |
| Other Places to Sell Online |
| | 379 | |
| Other Online Auction Sites |
| | 379 | |
| | 380 | |
| | 380 | |
| | 381 | |
| | 382 | |
| | 383 | |
| | 383 | |
| | 384 | |
| | 384 | |
| | 385 | |
| | 385 | |
| | 387 | |
| | 389 | |
| | 390 | |
| Locating More Merchandise to Sell |
| | 391 | |
| | 391 | |
| Hiring Additional Employees |
| | 392 | |
| What Should Your Employees Do? |
| | 393 | |
| | 393 | |
| | 394 | |
| | 394 | |
| |
| | 399 | |
| Revenues, Expenses, and Profits |
| | 399 | |
| | 401 | |
| The Difference Between Profits and Cash |
| | 402 | |
| | 403 | |
| | 403 | |
| | 405 | |
| | 407 | |
| Index | | 419 | |
$ 24.99 (Come calcoliamo i 
