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Get Clients Now! A 28-Day Marketing Program for Professionals,... |
With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action.
| Indice e argomenti trattati |
| Foreword | | xi | | | | Acknowledgments | | xiii | | | Introduction | | 1 | | | | 5 | | | What Really Works? Effective Marketing Strategies |
| | 7 | | | Where Do You Start? The Marketing and Sales Cycle |
| | 31 | | | Where Are You Headed? Setting Your Sales and Marketing Goal |
| | 45 | | | | 57 | | | What's Stopping You? Selecting Your Success Ingredients |
| | 59 | | | Here's What to Do: Choosing from the Action Plan Menu |
| | 76 | | | You're Ready . . . Let's Go! Putting the System into Action |
| | 97 | | | | 121 | | | Filling the Pipeline: When You Don't Know Enough People to Contact |
| | 123 | | | Following Up: When You Know Plenty of People but You're Not Contacting Them |
| | 180 | | | Getting Presentations: When You're Contacting People but Not Getting Appointments |
| | 203 | | | Closing Sales: When You're Making Appointments but Not Getting Sales |
| | 215 | | | Index | | 231 | |
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| I più venduti: Business & Economics - Marketing |
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