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Marketing Metaphoria: What Deep Metaphors Reveal about... |
Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.
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| I più venduti: Business & Economics - Consumer Behavior |
| I più venduti: Business & Economics - Marketing - Research |
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£ 19.99 (Come calcoliamo i 
