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The Social Innovation Imperative: Create Winning Products,... |
Shows leaders of corporations, nonprofits, and nonprofit arms of large organizations how to identify unmet social needs, then create and deliver products or services to meet them
| Indice e argomenti trattati |
| Foreword | | vii | | | Acknowledgments | | xi | | | Introduction | | xv | | | | 1 | | | Chapter 1 Define the Social Challenge |
| | 3 | | | Chapter 2 Understand and Prioritize the Needs |
| | 43 | | | Chapter 3 Examine the Opportunities |
| | 82 | | | Part 2 Innovate the Solution |
| | 109 | | | Chapter 4 Devise a Workable Solution |
| | 111 | | | Chapter 5 Develop a Business Model |
| | 148 | | | Part 3 Implement the Solution |
| | 169 | | | Chapter 6 Diffusion of Innovation |
| | 171 | | | | 182 | | | Chapter 8 Resource Conservation |
| | 198 | | | Chapter 9 What Citizens Want |
| | 210 | | | Notes | | 226 | | | Index | | 234 | |
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| I più venduti: Business & Economics - Marketing |
| I più venduti: Business & Economics - Advertising & Promotion |
| I più venduti: Business & Economics - Nonprofit Organizations & Charities |
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