Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

Keiko Tanaka

Anno: 1999
Rilegatura: Paperback / softback
Pagine: 168 p.
Testo in English
Dimensioni: 216 x 140 mm
Peso: 249 gr.
  • EAN: 9780415198356
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Descrizione
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.