The Alibaba Way: Unleashing Grass-Roots Entrepreneurship to Build the World's Most Innovative Internet Company

di Ying Lowrey (Autore)

McGraw Hill, 2016

The amazing e-commerce success story that provides a powerful new growth model for small business start-ups and grassroots entrepreneurs One of the world’s fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese—not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes readers inside this global giant of e-commerce and shows entrepreneurs how to build their own businesses from a grassroots vision to a world-class operation. Using Alibaba’s incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows small business owners how to unleash their entrepreneurial spirit, realize their grassroots ambitions, and use technology-driven platforms to grow their companies across multiple markets. The Alibaba Way offers a proven way to survive and thrive. The first book-length case study of the Alibaba phenomenon Alibaba is receiving incredible positive coverage in the media—its IPO is likely to be the largest in the US and one of the largest in the world Dr. Lowry is an expert in Chinese economics with experience in American markets Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs. It quickly became one of the fastest growing Internet companies in the world, with more than 10 million e-commerce participants and a digital ecosystem serving a hundred million consumers per day. In The Alibaba Way—the first full-length account of this e-commerce phenomenon—you’ll go behind the scenes and inside the sites that drive seemingly ordinary online sellers to extraordinary levels of success. Their stories will provide you with not just a road map to riches, but an invaluable lesson in entrepreneurship. You’ll learn how to: * Unleash your entrepreneurial spirit and grow a grassroots empire * Make innovation a routine of your daily business operation * Use emerging technologies to expand your company across multiple markets * Tailor your online presence to meet changing customer’s needs and habits * Increase your productivity by making your venders more productive * Go global, get mobile, and turn your e-business start-up into a worldwide success Featuring brilliant insights and advice from global business experts, The Alibaba Way offers American entrepreneurs a rare opportunity to see the latest innovations—and borrow the greatest ideas—from a new generation of young Chinese entrepreneurs inspired by the Alibaba model. You’ll learn how to compete with the biggest and the best—even if you have the smallest of budgets—by leveraging the power of microfinance and e-commerce to help level the playing field. You’ll hear exhilarating stories from a small rural community transformed by the introduction of Internet access, discovering creative new ways to sell and trade and grow their businesses, the Alibaba way. Most importantly, you’ll find practical, proven strategies of online selling that have turned small businesses into major players—and Alibaba into the e-commerce giant it is today. There are so many ways to take your business online. But the best way to make it grow and succeed beyond your wildest dreams is The Alibaba Way. Dr. Ying Lowrey is an Economics

• Autore: Ying Lowrey
• Anno edizione: 2016
• Editore: McGraw Hill
• Formato: EPUB2 con Adobe DRM
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9781259585418

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