At the turn of the century, the food business was in the “cracker barrel” stage. Packaged foods were just beginning to make their appearance in American grocery stores. It was during this period that Mr. George J. French developed the idea of marketing bird seed in packages.
Mr. French, then President of The R. T. French Company, had raised caged birds for many years as a hobby, and he knew that a clean, dependable packaged bird food would be welcomed by canary lovers. The new product was an immediate success. The sale of branded bird seed in packages brought Mr. French an increasing flood of letters from bird owners which he carefully answered himself.
In 1925, using the pen name “Bird,” he wrote the original French’s Bird Book. As this latest version, “All About Your Canary,” is written, French’s Bird Seed and Biscuit—the pioneer in its field—is the largest selling bird seed in America.