The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Carmine Gallo

Anno: 2012
Rilegatura: Hardback
Pagine: 256 p.
Testo in English
Dimensioni: 236 x 160 mm
Peso: 401 gr.
  • EAN: 9780071793209
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Descrizione

Apple's 5 Core Principles - Now in the Palm of Your Hand!Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades.A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience."If you have a retail business then this is a must read...business owners and managers in any industry can benefit from the lessons" Strategist, April 2012