Applied Social Psychology

Descrizione

For upper-level undergraduate and graduate-level courses in Social Psychology, Applied Social Psychology and Applied Psychology.Hailed as a classic in a newly developing field - and widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus -this text examines many of the ways in which social psychology has been and is being used to solve real-world problems. Comprehensive in scope, it begins with an overview of the field and relevant social psychological theories; then provides extended illustrations of its major research methods; explores each of the main areas of application in general and a specific subtopic in each area in depth; and concludes with a discussion of applying theories to achieve social change.