The Art of Lifelong Customers: The Field Guide to Growing Profitable and Fulfilling Customer Relationships

di Mihaela Akers (Autore)

Clara Publishing, 2022

We've been conditioned to treat strangers better than customers and to endlessly chase what we don't have. But the key to a highly profitable and fulfilling business is acknowledging and appreciating what we already have—in particular, our existing customers. Products are replicable, but the way you make people feel can never be replicated. You can stand out in a saturated market by making your customers feel acknowledged, respected, and appreciated. Drawing from her career in customer-relationship marketing with major brands like Gucci, Ralph Lauren and La Redoute, Mihaela Akers lays out the essential ideas for building sincere, long-lasting relationships with customers who not only adore you, but who also eagerly buy from you for life. In The Art of Lifelong Customers, you'll discover how to: * Become a magnet for high-quality customers * Make your customers feel seen and appreciated * Speak differently to different customers * Build a VIP Customer Love Program * Become best friends with your customer data * Create an authentic emotional connection You'll find that the forgotten art of making people feel appreciated is the new science of making customers stay. Mihaela Akers' marketing insights have been featured in major media venues, including NBC News, Fiscal Times, and U.S. News and World Report. She's helped shape the marketing strategies of some of the world's leading companies, including Ralph Lauren and Gucci. She believes in the power of acknowledgement, sincerity, and caring about your customers.

• Autore: Mihaela Akers
• Anno edizione: 2022
• Editore: Clara Publishing
• Formato: EPUB2 con DRMFREE
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9781737153504

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