Biomedical Communications: Purpose, Audience, and Strategies

Jon D. Miller

Anno: 2001
Rilegatura: Paperback / softback
Pagine: 458 p.
Testo in English
Dimensioni: 229 x 152 mm
Peso: 630 gr.
  • EAN: 9780124967519
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Descrizione
With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.