Broadcast/Broadband Copywriting

Peter B. Orlik

Anno: 2009
Rilegatura: Paperback / softback
Pagine: 504 p.
Testo in English
Dimensioni: 235 x 180 mm
Peso: 800 gr.
  • EAN: 9780205674527
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Descrizione
Broadcast/Broadband Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the fundamental rules and techniques common to electronic media scripting with a depth of coverage unmatched by other texts, but without assuming any prior media writing, production, or advertising experience on the part of the reader. Return to PIC when completed. Thank you!