Building Brand Authenticity: 7 Habits of Iconic Brands

M. Beverland

Anno: 2009
Rilegatura: Hardback
Pagine: 219 p.
Testo in English
Dimensioni: 235 x 155 mm
Peso: 511 gr.
  • EAN: 9780230580312
pagabile con 18App pagabile con Carta del Docente

Articolo acquistabile con 18App e Carta del Docente

€ 59,21

€ 62,99

Risparmi € 3,78 (6%)

Venduto e spedito da IBS

59 punti Premium

Disponibile in 10 gg

Quantità:
Descrizione

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.