Business Strategy in a Semiglobal Economy

di Panos Mourdoukoutas (Autore)

Taylor & Francis Ltd, 2006

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

• Autore: Panos Mourdoukoutas
• Editore: Taylor & Francis Ltd
• Anno: 2006
• Rilegatura: Hardback
• Pagine: 232 p.
• Dimensioni: 229 x 152 mm
• Peso: 476 gr.
• EAN: 9780765613417

Testo in English