An Era of Pandemic - Business Survival During Pandemic and Its Aftermath

The purpose of this e-book is to provide entrepreneurs with a new way of thinking and managing business issues in a totally new dimension whereby they can conduct their business affairs in the best possible ways amidst situations and events such as global pandemic crisis and economic recessions. When such situation arises, entrepreneurs generally fails to appreciate that they may already have readily available excellent resources within their team that can work around the problems and find potential solutions or there may be an opportunity that the entrepreneur may be overlooking partially due to the fact that his full concentration is on the problems rather than on finding the solutions to the problem. The author attempts to provide some examples of how entrepreneurs should think, act and manage their business affairs thereby creating a positive environment. It is important for every business owner regardless of the size of the business or the industry they operate in, to maintain some level of documented process and procedures. Standard processes and procedures make it much easier to collect critical business data which when analysed can provide the business owner with hidden problems and opportunities within the organisation. During times of sudden and unforeseen disruptions to business operating environment, these documented processes and procedures can assist to restructure some functions and sections of business. Author places high importance on creating, maintaining and using client database effectively. Clients are the source of revenue; therefore they must be the primary source of information when a business owner is working analysing data to formulate business strategies. This e-book will certainly assist entrepreneurs to review their thought process and engage actively in solution driven activities during difficult economic times.