Communicating When Your Company is Under Siege

Marion K. Pindsdorf

Anno: 1997
Rilegatura: Hardback
Pagine: 171 p.
Testo in English
Dimensioni: 229 x 152 mm
  • EAN: 9780823217830
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Descrizione
Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell is fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.