Anno: 2013
Rilegatura: Paperback / softback
Pagine: 576 p.
Testo in English
Dimensioni: 249 x 204 mm
Peso: 982 gr.
  • EAN: 9780195575897
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Descrizione
Communication for Business introduces students to the core topics necessary for their undergraduate studies in business communication and is designed with the future professional in mind. It bridges academic theory and real-world business knowledge and provides lots of practical examples in the companion digital obook. It offers a fresh approach to the subject in the form of the three business communication principles: logic, clarity and courtesy in the way they frame the contents of the book. Written by a combination of management, communication, ethics and journalism academics it presents information that is practical and interesting in a style that is theoretical and accessible.