Conferences: A 21st Century Industry

Tony Rogers

Anno: 1998
Rilegatura: Paperback / softback
Pagine: 232 p.
Testo in English
Dimensioni: 246 x 190 mm
Peso: 507 gr.
  • EAN: 9780582319301
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Descrizione
The conference and exhibitions industry is a large and growing sector of the tourism industry. This is the first text of its kind to comprehensively analyse this area. Written by an experienced practitioner in a friendly writing style with an easy-to-follow structure, this text is ideal for Advanced GNVQ, HND(C) and undergraduate students requiring a one-stop source covering the conference and exhibitions industry. Case studies are used to illustrate real industry practice and discussion questions are used to re-enforce key concepts.