Anno: 2012
Rilegatura: Paperback
Pagine: 736 p.
Testo in ENG
Dimensioni: 276 x 228 mm
Peso: 1503 gr.
  • EAN: 9780071318389
pagabile con 18App pagabile con Carta del Docente

Articolo acquistabile con 18App e Carta del Docente

€ 77,09

Venduto e spedito da IBS

77 punti Premium

Attualmente non disponibile
Leggi qui l'informativa sulla privacy
Inserisci la tua email
ti avviseremo quando sarà disponibile
Descrizione

NB: Please note that this material relates to the previous edition. CONTEMPORARY ADVERTISING, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.