Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Anno: 2008
Rilegatura: Hardback
Pagine: 230 p.
Testo in English
Dimensioni: 216 x 140 mm
Peso: 435 gr.
  • EAN: 9780230543140
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Descrizione

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.