Darling, You Can't Do Both: And Other Noise to Ignore on Your Way Up

Janet Kestin, Nancy Vonk

Anno: 2015
Rilegatura: Paperback / softback
Pagine: 304 p.
Testo in English
Dimensioni: 210 x 152 mm
Peso: 363 gr.
  • EAN: 9780062342959
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Descrizione
Janet Kestin and Nancy Vonk have built their careers on unconventional creative thinking. As the team behind Dove's Evolution video, they famously stripped away the photoshopping, lighting and make-up to sell real beauty. But after years of winning awards for rethinking brands, they realized that they wanted to spend more of their time rethinking the way we work-or, in many cases and places, the way our work doesn't work for us, and especially for women. And so they tackled the problem in their hallmark style-by turning expectations upside down and shaking them. Soundly. Darling, You Can't Do Both, is a smart, relatable guide for all of the women who embraced the spirit of Lean In but were left wondering where to start-how could they, in all industries and at all levels, really start to change the institutions they work in from the ground up. Janet Kestin and Nancy Vonk's answer is that women need to start breaking rules they've always tacitly accepted, and start understanding how being a woman in business is an asset, not a liability. They argue that motherhood creates better leaders, that you should be letting the intern help solve your biggest problems and that networking isn't just the icky business of golf clubs and business cards. Darling, You Can't Do Both will spark a new thread of conversation about women in the workplace--one that isn't about accepting defeat or blaming ourselves, but is instead about moving (and looking) forward.