Developing New Functional Food and Nutraceutical Products

Anno: 2016
Rilegatura: Hardback
Pagine: 544 p.
Testo in English
Dimensioni: 276 x 216 mm
Peso: 1250 gr.
  • EAN: 9780128027806
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Descrizione
Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies.