Electronic Commerce: Principles and Practice

Hossein Bidgoli

Anno: 2001
Rilegatura: Hardback
Pagine: 487 p.
Testo in English
Dimensioni: 229 x 152 mm
Peso: 820 gr.
  • EAN: 9780120959778
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Descrizione

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.