ENTREPRENEURSHIP: The Art, Science, and Process for Success

Charles E. Bamford, Garry D. Bruton

Anno: 2015
Rilegatura: Paperback / softback
Pagine: 352 p.
Testo in English
Dimensioni: 272 x 216 mm
Peso: 642 gr.
  • EAN: 9780078023187
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Descrizione

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.