Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

Anno: 2010
Rilegatura: Hardback
Pagine: 293 p.
Testo in English
Dimensioni: 216 x 140 mm
Peso: 515 gr.
  • EAN: 9780230537996
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Descrizione

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.