Exploring the Intersection of AI and Human Resources Management

Muhammad Rafiq (Curatore)

Muhammad Farrukh (Curatore)

IGI Global, 2024

In today's rapidly evolving digital landscape, the power of Artificial Intelligence (AI) is increasingly recognized as organizations seek to disrupt and transform processes in order to drive innovation in their business models. However, despite substantial investments in AI implementation, recent research indicates that organizations are struggling to realize the expected benefits. Furthermore, many firms face challenges when it comes to effectively integrating AI applications into their existing organizational systems. To bridge this gap, there is an urgent need to deepen understanding of AI techniques, particularly in the context of Asian organizations, where diverse workforces, cultural differences, language barriers, and skill shortages present unique complexities. Exploring the Intersection of AI and Human Resources Management explores the methodologies, theories, and perspectives related to the application of AI in organizations. Focused on the convergence of Human Resource Management (HRM) and AI, this book aims to provide invaluable insights to academics, researchers, policymakers, organizational managers, advanced-level students, leaders, academicians, and government officials. By shedding light on the tools and applications of AI in optimizing human resources, this book expands the horizons of research and encourages the seamless integration of HRM and AI. Moreover, the book explores the future of AI-enabled customer service, leveraging AI for valuable customer insights and market research, developing AI-based employee wellness programs, and effectively navigating cultural differences in AI-enabled HRM within the Asian context. By exploring these critical areas, readers gain a holistic view of the potential impact of AI on HR strategies and are empowered to shift their focus toward AI-driven approaches. Exploring the Intersection of AI and Human Resources Management serves as an indispensable guide for unlocking the true potential of AI in Asian organizations, enabling them to overcome the unique challenges they face and optimize their human resources. With its scholarly approach and practical insights, this book stands at the forefront of AI research and its application in HRM, shaping the future of work in the Asian context.

• Curatore: Muhammad Rafiq, Muhammad Farrukh
• Editore: IGI Global
• Anno: 2024
• Rilegatura: Hardback
• Pagine: 307 p.
• Dimensioni: 254 x 178 mm
• EAN: 9798369300398

Testo in English