Halal tourism is a fast growing industry. Hotels and resorts, airlines, and travel agents are now more interested than ever before in understanding and satisfying the needs of Halal tourists. This is the first book to offer a theoretical concept of Halal tourism, taking into consideration Islamic law, the market, products and services offered, and the purpose and location of travel. The book draws on a range of international case studies and is divided into three parts to provide a comprehensive understanding on Halal tourism. Part I explores the demands of needs of the tourist, while Part II focuses on host supply of Halal tourism. It elaborates on Muslim friendly options designed to attract Muslim travellers. Part III seeks to help destination marketers understand Muslim tourist behaviour, and considers best practice marketing tools to promote Muslim friendly destinations. The book concludes with a consideration of the future of halal tourism.