Internal Marketing: Directions for Management

Anno: 2000
Rilegatura: Paperback / softback
Pagine: 336 p.
Testo in English
Dimensioni: 235 x 159 mm
Peso: 544 gr.
  • EAN: 9780415213189
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Descrizione
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing * the human resource management perspective * marketing and service management * quality management * organizational development * corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.