An Introduction to Public Relations and Communication Management, 2e

Joy Chia, Gae Synnott

Anno: 2012
Rilegatura: Paperback / softback
Pagine: 432 p.
Testo in English
Dimensioni: 249 x 205 mm
Peso: 958 gr.
  • EAN: 9780195578607
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Descrizione
An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.