Javatrekker: Dispatches from the World of Fair Trade Coffee

Dean Cycon

Anno: 2007
Rilegatura: Paperback
Pagine: 300 p.
Testo in English
Dimensioni: 234 x 156 mm
  • EAN: 9781933392707
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Descrizione

In each cup of coffee we drink the major issues of the twenty-first century n globalization, immigration, womenis rights, pollution, indigenous rights, and self-determination n are played out in villages and remote areas around the world. In Javatrekker: Dispatches from the World of Fair Trade Coffee, a unique hybrid of Fair Trade business, adventure travel, and cultural anthropology, author Dean Cycon brings readers face-to-face with the real people who make our morning coffee ritual possible. Second only to oil in terms of its value, the coffee trade is complex with several levels of middlemen removing the 28 million growers in fifty distant countries far from you and your morning cup. And, according to Cycon, 99 percent of the people involved in the coffee economy have never been to a coffee village. They let advertising and images from the major coffee companies create their worldview. Cycon changes that in this compelling book, taking the reader on a tour of ten countries in nine chapters through his passionate eye and unique perspective. Cycon, who is himself an amalgam n equal parts entrepreneur, activist, and mischievous explorer n has travelled extensively throughout the worldis tropical coffeelands, and shows readers places and people that few if any outsiders have ever seen