Editore: Random House
Formato: EPUB con DRM
Testo in en
Cloud: Scopri di più
Compatibilità: Tutti i dispositivi (eccetto Kindle) Scopri di più
Dimensioni: 2,83 MB
  • EAN: 9781446494523
pagabile con 18App pagabile con Carta del Docente

Articolo acquistabile con 18App e Carta del Docente

€ 11,99

Venduto e spedito da IBS

12 punti Premium

Scaricabile subito

Aggiungi al carrello Regala

non è possibile acquistare ebook su dispositivi Apple. Puoi comunque aggiungerli alla wishlist

Descrizione

MANAGING ACROSS BORDERS is the definitive guide to the management of companies in today's global environment. Since its first publication in the US in 1989 it has established its authors as the leading authorities on the transnational company. It is based on a study of a diverse group of multinational companies including Procter & Gamble, Unilever, General Electric, Philips, Matsushita, ITT, Ericsson and NEC. The characteristics of these multinationals and the process described by Bartlett and Ghoshal provides valuable lessons on how to develop the organisational structures, administrative processes and management perspective necessary to success. 'Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject. ' - Michael Porter, author of Competitive Strategy, Competitive Advantage of Nations etc.