Managing Green Issues

Tom Curtin

Anno: 2006
Rilegatura: Hardback
Pagine: 208 p.
Testo in English
Dimensioni: 229 x 152 mm
Peso: 474 gr.
  • EAN: 9780230500037
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Descrizione

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.