The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

Michael Dunn, Chris Halsall

Anno: 2009
Rilegatura: Hardback
Pagine: 464 p.
Testo in English
Dimensioni: 232 x 159 mm
Peso: 678 gr.
  • EAN: 9780787998325
pagabile con 18App pagabile con Carta del Docente

Articolo acquistabile con 18App e Carta del Docente

€ 30,03

€ 35,33

Risparmi € 5,30 (15%)

Venduto e spedito da IBS

30 punti Premium

Disponibile in 4/5 settimane

Quantità:
Descrizione

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.