Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

Curatore: Jim Bell, Stephen Brown
Anno: 1997
Rilegatura: Paperback / softback
Pagine: 314 p.
Testo in English
Dimensioni: 235 x 159 mm
Peso: 408 gr.
  • EAN: 9780415173568
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Descrizione
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.