Marketing Management: Knowledge and Skills

J. Paul Peter, James H. Donnelly, Donnelly Jr.

Anno: 2000
Rilegatura: Hardback
Pagine: 876 p.
Testo in English
Dimensioni: 248 x 203 mm
Peso: 1770 gr.
  • EAN: 9780072315578
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Descrizione

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp