Marketing Strategy

Jim Blythe

Anno: 2002
Rilegatura: Paperback / softback
Pagine: 320 p.
Testo in English
Dimensioni: 246 x 188 mm
Peso: 630 gr.
  • EAN: 9780077098421
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Descrizione

This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. Students' learning is supported throughout the text with strong pedagogical features that illustrate marketing strategy in practice.