Multinationals in their Communities: A Social Capital Approach to Corporate Citizenship Projects

Ian W. Jones, Michael Pollitt, David Bek

Anno: 2007
Rilegatura: Hardback
Pagine: 359 p.
Testo in English
Dimensioni: 216 x 140 mm
Peso: 626 gr.
  • EAN: 9780230545687
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Descrizione

Multinationals can impact significantly on the quality of social relations within their communities, partly through corporate citizenship projects. This book analyzes the nature and effectiveness of these projects, using theoretical and empirical insights of recent literature. It demonstrates how MNCs can build communities in developing countries.