OPERATIONS MANAGEMENT IN THE SUPPLY CHAIN: DECISIONS & CASES

Roger Schroeder, Susan Goldstein, M. Johnny Rungtusanatham

Anno: 2017
Rilegatura: Paperback / softback
Pagine: 576 p.
Testo in English
Dimensioni: 252 x 201 mm
Peso: 921 gr.
  • EAN: 9780077835439
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Descrizione

Operations Management in the Supply Chain: Decisions and Cases is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective that emphasizes strategy and critical thinking, appealing to non-majors and practical for use in an MBA level or undergraduate course in operations management. The size and focus of the book also make the text attractive for the cross-functional curriculum where students are required to purchase more than one text. The eighteen cases offer variety in length and rigor; and several are from Ivey, Stanford, and Darden. This mix makes the book appropriate for both undergraduates and MBA students.