Persuasion in Your Life

Shawn T. Wahl

Anno: 2012
Rilegatura: Paperback
Pagine: 384 p.
Testo in English
Dimensioni: 235 x 191 mm
Peso: 703 gr.
  • EAN: 9780205741588
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Descrizione
Persuasion in Your Life speaks directly to the student by focusing on actual life experiences-from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. Through its use of rhetoric, criticism, and social scientific research, the book helps readers understand, analyze, and use persuasion in their life and career.