Popular Music as Promotion: Music and Branding in the Digital Age

Leslie Meier

Anno: 2016
Rilegatura: Hardback
Pagine: 216 p.
Testo in English
Dimensioni: 2290 x 1520 mm
Peso: 422 gr.
  • EAN: 9780745692210
pagabile con 18App pagabile con Carta del Docente

Articolo acquistabile con 18App e Carta del Docente

Approfitta delle promozioni attive su questo prodotto:

€ 54,00

€ 63,53

Risparmi € 9,53 (15%)

Venduto e spedito da IBS

54 punti Premium

Disponibile in 4/5 settimane

Quantità:
Descrizione
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.